Looking for the best content promotion tools to help you improve traffic?
You could have the most quality content but it will do nothing for your business without a content promotion strategy. Even the most compelling content will not promote itself.
Irrespective of the format of your content; visual, audio or written, you would require a solid content promotion strategy to get your content in front of your target audience.
In this post, we shall be sharing 25 content promotion tools ( many of which are completely free).
A solid content promotion strategy includes both the organic and paid methods of content promotion. We shall give a brief explanation of both methods, then give a list of the best content promotion tools available today.
25 Content Promotion Tools To Improve Website Traffic
These content promotion tools allow you to boost the visibility of your content without spending money on advertisement, although they require considerable investment of time and effort to effectively promote your content.
if you need a high-powered solution for influencer discovery and research, Inkybee has a suite of tools with all the features you could ever possibly need. In fact, they have most of the features that all of the above tools have, and then some others.
One of the notable features is their ongoing blog discovery tool, which allows you to immediately find new influencers in your niche. They also have a relationship tracker, which helps you to manage your influencer relationships.
Feedly gives you one convenient place to follow specific publishers you want to target and organize them into categories. This is super handy for researching blogs you want to approach for guest posting opportunities or for link building. It’s great for researching influential people too.
With BuzzSumo, you can discover the top influencers in your industry who are sharing content similar to yours. Then, you can see exactly what content they share, what topics they share the most often, and what domains they share. You can even set up alerts to monitor specific topics, influencers or competitors, and export all of this data as a CSV or Excel spreadsheet.
4. Social warfare
For instance, you can upload separate thumbnail images and descriptions that are optimized to each individual social platform. It also allows you to completely customize where and how your social sharing buttons are displayed.
5. Click to tweet
Click to Tweet is one of the outstanding content promotion tools that helps you to encourage readers to share your content on Twitter. It works by generating an embed code which you can place inside the body of your blog posts and give readers an easy way to tweet out a quote from your post right as they are consuming it.
A nice feature of this content promotion tool is the analytics inside the dashboard.
This makes it easy to track how well your “click to tweet” campaigns are doing.
6. Sprout social
Sprout Social is a bit of a hybrid social publishing tool and social listening tool. In other words, you can use it to find the social conversations that you want to be a part of, and then it helps you to publish your content across all those social platforms. It also has analytics, so you can see how well your social media campaigns are doing to promote your content.
Buffer helps you to save time publishing on social media by giving you a central location to manage all of your various platforms.
You can schedule posts to be shared at optimal times throughout the day, and look at your analytics to see which posts got the most engagement. A great feature is the browser extension, which allows you to add posts to your queue as you are browsing the web.
IFTTT allows you to combine other tools together to create powerful automation, or “recipes”. The possibilities for this tool are virtually limitless.
For example, you can use IFTTT to integrate WordPress with your various social platforms and automatically share blog posts to Twitter, Facebook, Tumblr, etc. after they go live. You can also use it to automatically share to one social media account when you post to another social media account.
Kred is a tool that analyzes your social influence and gives it a score. Use it to see areas where you can improve your social following, as well as to find other influencers to share your content.
10. Open site explorer
Building inbound links from other sites is one of the most important aspects of promoting your content. With the free version of Open Site Explorer by Moz, you can see how many inbound links you have, which domains are linking to you, and a list of the top pages on your site to maximize link building.
11. Like analyzer
Like analyzer is a free tool that analyzes your Facebook page and gives it a score.
To get a better score, LikeAlyzer will give you recommendations for what you can do to increase the engagement and overall performance of your page. You’ll also be able to see how well your page is doing compared with your competition.
12. Social media share link generator
Want to make it easier for your email subscribers to share your content on social media? Ryan Solutions Social Media Share Link Generator is a free tool that generates social media sharing links that you can insert into your email campaigns.
All you have to do is paste the URL for the page or post you want to share, enter the description text (for Twitter, Pinterest or LinkedIn), and enter the URL for your thumbnail image (for Pinterest), and then you’ll get sharing links for all the major social networks
13. Google keyword planner
Google Keyword Planner is another free tool that helps you find the keywords that your audience is searching for. Just type in a keyword related to your content, and it will show you a list of related search terms along with search volume and competition for those keywords.
You can use this tool for your search ads of course, but you can also use it to help you find keywords for getting organic traffic to your content as well.
14. Zurb's test subject
Don’t have MailChimp? Here’s another great tool you can use to increase your open rates. Zurb’s TestSubject is a free tool that shows you exactly what your subject line will look like on various mobile devices.
This important because as much as 70% of all email opens happen on mobile.
15. Feed press
FeedPress is a tool that allows you to automatically send an email newsletter whenever a new blog post comes out. This is particularly useful if you have a segment of your email list who has opted in to receive blog post updates. You can even segment by category if you have multiple RSS feeds for each category on your blog, and then use FeedPress to automatically send the emails.
16. Optin monster
Don’t have an email list yet, or need a bigger one? OptinMonster helps you to grow your email list with powerful, high-converting opt-in forms on your website.
Capture the email address of visitors before they abandon your site using exitintent technology. You can also increase conversions with well-timed popups, polite slide-ins, in-line forms, highly visible floating bars, and more.
Mail chimp's subject line researcher
To promote any kind of content to your email list, you’ll first need to get them to open the email.
If you are a MailChimp user, they have a Subject Line Researcher tool within their campaign builder that helps you to refine your subject line and get higher open rates.
All you have to do is click “Research subject lines”, and a window will pop up allowing you to try out different words and phrases. The tool will look at
MailChimp’s data of over 10 billion emails per month and show you the highest performing subject lines that include your keywords.
Paid content promotion tools
These are tools that enable you to generate immediate traffic for your content with very little investment of time and effort. These paid content promotion tools give you the resources that enable you to effectively promote your content and drive well-defined traffic.
Some paid content promotion tools include:
Google AdWords search Ads
Google AdWords Search Ads allow you to promote your content next to Google search results when people are looking for content related to yours. You only have to pay when people click through to your blog.
Have an eCommerce business or visual content? Instagram Ads may be the perfect solution for you to promote your content.
The Instagram ads tool is located inside Facebook’s Ad Manager or Power Editor.
Simply create a regular Facebook ad, and then select Instagram from the placement options.
LinkedIn sponsored content
If your audience contains professionals, you should look into LinkedIn Ads. The cool thing about LinkedIn ads is that you can target people by industry, company size, job title, function, and even seniority.
The main campaign type you’ll want to focus on for promoting your content is Sponsored Content.
Twitter website cards
Twitter Ads have a variety of campaign types which allow you to promote your content and grow your website traffic, promote your lead magnets from a landing page, build your Twitter audience, increase your engagement, and more.
The main campaign type you’ll want to focus on for promoting your content is the Website Card. This is a powerful ad format that allows people to preview an image, some context for your content, and a call to action to read more on your blog.
Pinterest Ads are perfect for promoting your blog posts and your lead magnets.
Plus, the Analytics section of the tool gives you insights into how many people you are reaching with your pins, how your profile is growing, the top pins that are working for you, and what people are saving from your domain.
Browsing the web is becoming more and more of a visual and interactive experience, and YouTube Ads are a really great way to take advantage of that (particularly if you have video content).
Use them to catch the attention of your ideal audience with your content, and even retarget your existing visitors with YouTube ads that move them further along your sales funnel.
Facebook audience insight
Facebook Audience Insights is one of the most powerful tools for targeting your ads.
Because Facebook has so much data, you can target your ads based on a huge number of demographics, interests, and behaviors. With the free Audience Insights tool, you can learn a ton of information about your target audience, whether you plan to run Facebook ads or not. Just enter in some basic information that you know about your audience (e.g. what page they like), and you’ll get a whole slew of other information.
SimpleReach allows you to promote your content on Forbes, TIME, The New York Times, MSNBC, The Huffington Post, PBS, and more.
A neat feature is their predictive analytics tool, which gives your content a “Predictive Score” so you know which content will drive the most social traffic.
Here you go! 25 powerful content promotion tools to help you improve traffic.