How to Make Money on TikTok — 10 Proven Strategies to Apply in 2023

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Are you tired of scrolling through TikTok endlessly without making a dime? Well, it’s time to change that. With over one billion active users, TikTok has become a lucrative platform for content creators looking to make money online. From sponsored posts and affiliate marketing to live-streaming and product sales, there are countless ways to monetize your TikTok account.

But before you start raking in the cash, it’s important to understand the ins and outs of how to make money on TikTok. In this article, we’ll explore some of the most effective strategies for earning an income from your videos. Whether you’re a seasoned creator or just starting out, these tips will help you turn your passion into profit on the world’s fastest-growing social media platform. So let’s dive in and discover how you can start making money with TikTok today!

Let’s look at some of the most lucrative ways you can make money on TikTok.

1. Create Engaging Content

Creating engaging content is one of the most important steps to making money on TikTok. With millions of users worldwide, it’s crucial that your videos stand out and captivate your audience if you want to make a profit from your account.

To start creating engaging content, it’s essential to know who your target audience is and what type of content they enjoy watching. Once you have identified these factors, brainstorm ideas for videos that align with their interests while also staying true to yourself and your brand. Don’t be afraid to experiment with different video formats, such as dance challenges or comedy sketches, and see which ones perform best.

How to make money on TikTok — 10 Proven Strategies to Apply in 2023

Another way to increase engagement with your content is by using trending hashtags and sounds in your videos. By incorporating popular trends into your posts, you can attract more views and followers who are interested in seeing similar content. However, be sure not to rely solely on trends and instead focus on creating original and authentic content that sets you apart from other creators on the platform.

In summary, creating engaging content is key when learning how to make money on TikTok. From identifying your target audience to experimenting with different video formats and using trending hashtags and sounds, there are many ways to boost engagement with your posts. By following these tips, you can set yourself up for success in building a loyal following on the app – which I’ll explain further in the next section!

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2. Build A Following

To make money on TikTok, it’s important to build a following. In order for brands and businesses to want to partner with you, they need to see that you have an engaged audience. So how do you go about building a following?

Firstly, focus on creating high-quality content that resonates with your target audience. This could be anything from funny skits to informative tutorials or dances that are easy to follow. Make sure the videos are visually appealing and well-edited, too.

Secondly, engage with your followers by responding to comments and messages, as this helps establish a connection between you and your audience. Consider hosting live streams where viewers can ask you questions or simply chat with you in real time. By doing so, not only will you keep them interested, but also increase the chances of them sharing your content with their own followers.

Lastly, collaborate with other creators within your niche who have similar interests or audiences. This is a great way to tap into new audiences while also providing value for your existing ones. By collaborating with like-minded individuals who share your passion for TikTok, you’ll reach more people who may be interested in what you have to offer.

With these strategies in mind, building a loyal following on TikTok takes time and effort; however, once achieved it opens up opportunities for brand partnerships and collaborations which I’ll explain next!


3. Partner With Brands

After building a solid following on TikTok, it’s time to start thinking about partnering with brands. This is one of the most popular ways to make money on TikTok. If you’re successful in growing your audience, there are plenty of companies out there who want to work with influencers like yourself.

If you’re looking for brand partnerships, the first step is finding companies that align well with your values and niche. Start by researching businesses within your area of expertise – fashion, beauty, fitness, or whatever else it may be. You can reach out directly to these companies or sign up for influencer marketing platforms where they’ll come to you when they need someone in your niche.

Once you’ve partnered with a brand, make sure that the content you create is authentic and engaging. Don’t just post ads; think creatively about how you can showcase their products in a way that will resonate with your followers. That might mean creating sponsored posts/videos that mimic the tone and style of your non-sponsored content. By doing so, not only will you keep your current followers engaged, but also attract new ones along the way!

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4. Go live and collect virtual gifts

I see lots of people going live on TikTok and collecting virtual gifts. Even celebrities use this feature to monetize their TikTok account and make more money, — if you can make more, why don’t you go ahead, right? 

Virtual gifts also known as live gifting is a very nice, useful feature that makes the platform unique. So, if you are a creator looking to monetize your content, live-streaming, and virtual gifting is the perfect option.

Although most social networks offer live streaming, however, TikTok is unique in this area because it allows followers to express their gratitude in real time by sending virtual gifts that can be redeemed for money.


How to make money on TikTok — 10 Proven Strategies to Apply in 2023

If you are ready to go live-streaming, here are a few pointers to help you make the most of your TikTok live video:

  • Choose the best time: 

You should always go live when the majority of your followers are online. You need to know when your followers are most active online. To find out when your audience is most active, go to your profile settings and select the Analytics tab.

Post during your Livestream. When you post a short video while live-streaming, TikTok prompts users who see the video in their stream with a link to your live broadcast, this will help increase the number of live views and generally grow your live audience.

  • Increase the Length of your Live Session:

Although not every user will stay for the entire duration of your live stream, however, staying live longer will allow more users to log in and watch your broadcast at some point.

  • Make use of TikTok hashtags:

Users, like those on other social media platforms, frequently browse hashtag pages in search of new accounts to follow. To increase the reach of your videos, use TikTok’s hashtags. This will allow users who browse the hashtag session to see your account and join your live sessions. 

  • Check your internet connection and other devices:

Don’t neglect the technical aspect when going live. This is the key to hosting a successful live session. Ensure that your internet connection, lighting, and sound equipment are in good working condition and can be used for extended periods of time.

  • Stay Safe on Social Media:

When I talk about safety, I am not just referring to just your physical well-being. This also includes your mental health and emotional health. 

If you are not used to negative critics and comments, — TikTok has provided a feature that allows you to filter comments, mute users, and block viewers. Don’t be afraid to use these features with users who aren’t contributing in good faith to the conversation or who are throwing negative critics at you or your audience. Nobody should be subjected to bullying or harassment.

  • Interact and Engaging:

The audience loves it when you interact with the in real time. Especially when you give them shout-outs. If you are just starting, this is actually a good tip for you. Give lots of shout-outs to your users, but do it reasonably.

This is also ideal for developing meaningful relationships with your followers. Audiences with a strong connection to a creator develop a personal stake in their success, so going live can help to boost other monetization streams as well.


5. Use TikTok to Promote Your Products

You shouldn’t just think of TikTok as a platform to make money from. It is also a platform to make money with. One of the ways to make money with the platform is by promoting your own products on your account. 

If you already have great followers and a trusted audience, this method is a sure and obvious way to make money on TikTok. 

You can create TikTok videos showing off your products, including all the details that make your product unique and why your audience should buy from you. Make sure you include a link to your shop in your bio.


6. Sell your products and merchandise

In tip 5, I talked about promoting your products and selling them on TikTok. In this session, I will enhance that. Selling your products and merchandise on TikTok goes beyond just selling your physical products. If you have built a strong audience and trust on the platform, you can easily turn your original artwork, quotes, or your brand’s logo into merch and promote it on TikTok. To make this more interesting, you can feature your existing products and upcoming ones in tutorials, or showcase your product alongside a trend.

If you don’t have or know what to sell, it’s time to listen to your audience and hear from them. Create polls or ask them directly to learn what they might love and want to buy.

For your personal account, you can easily create an e-commerce website to handle sales transaction and advertise it on TikTok. Encourage your viewers to check out your products by mentioning the name of your store and the web URL in your videos.

For a business account, you can try linking services like Shopify, BigCommerce, Square Online, and Ecwid store to your account. Promote the lint to your audience and also mention the store name during your live sessions. 


7. Join the TikTok Creator Fund

Generally, creators are not usually motivated by the prospect of making money. They derive their fulfillment from creating rich content that people will love and appreciate. 

Users who have a creator account can monetize their profiles through the TikTok Creator Fund. To become a creator, you need to meet some certain requirements before you are allowed to join the program and begin receiving money from the platform. Members of the Creator Fund earn money based on engagements on their content.

With the TikTok creator fund, you can elevate your TikTok game and put yourself on a clear path to making money on the app. 


8. Use TikTok For Affiliate Marketing

Affiliate marketing is an online business model where you get paid for every successful purchase that you refer to a business owner. Payments can be in terms of compensation, commissions, gift cards, royalties, etc. In this type of business, the business owner is known as the affiliate network/program, while you are seen as the affiliate marketer or publisher.  

As a content creator on TikTok, looking for how to make money on TikTok, you can leverage the power of affiliate marketing by promoting and selling another company’s products or services for a commission.

To be a successful affiliate marketer, you need to generate sales online. Concentrate on promoting products that are most relevant to your target audience. Create engaging videos that showcase the value of affiliate products and why you recommend purchasing them. Promote brands you like and trust by sharing affiliate links or codes that allow you to track purchases influenced by your account.

If your audience purchases something using the link or codes you provided, you will receive a commission from the brand. 

NB: Personal accounts are not permitted to include clickable links within video descriptions on TikTok. You can, however, request that followers copy and paste links into their browsers or enter special codes at checkout. Sites like Beacons allow you to create a free webpage with affiliate links and product information. 

You can utilize platforms like linktree to build your affiliate products link and include it in your bio link. 


9. Grow and sell TikTok accounts

If you are creating and creating viral content and growing TikTok accounts, you can do this as a business and make money on TikTok. 

It is important to note that growing a TikTok account organically could take months. This is why most people prefer buying an established account to get an immediate boost in followers.

To make money selling TikTok accounts, you need to focus on niche topics that the buyer can sustain. This will make it easier for the buyer to keep posting similar content and engaging with followers.

If you are a brand, and you are considering purchasing an established account, you should conduct extensive research. An account with numerous followers but low engagement may not provide the results you seek. Also, make sure the account is serving the audience you want and that the content is consistent with your brand and goals.


10. Publish sponsored posts

Although this may be similar to a brand partnership, the major difference is that even small businesses can afford this type of campaign. Unlike brand partnerships where you may have a fixed and agreed price for a certain period, sponsored posts may just be a one-off thing that a business owner does with you as a creator. 

Brands can sponsor posts that appear directly on creators’ profiles for smaller activations for a period of time. These campaigns, similar to creator collaborations, allow brands to pay content creators to promote their products in organic posts. Sponsor individual posts or create a series. If it begins to trend, you can boost the post to increase its reach even further.


Tips On Becoming Successful on TikTok

Learning how to make money on TikTok is one thing, and knowing how to get paid is another. In this session, I will show you how to get paid on TikTok. 

1. Be authentic

If there is one moral that every social media and content creator should abide by, it is being authentic. One thing that distinguishes most online users from others is originality, and being genuine. 

Make your content authentic and original. I understand that it may be difficult to create something out of the box, however, always find a way to make your content different from others. 

So, whatever it is you are creating as content, be genuine, stay focused on it, and make it original. 


2. Be transparent

Transparency will build more trust for you as a creator and help your audience love your content more. 

Don’t try to deceive your audience because you want them to buy a product, subscribe to a plan, or pay for a service because you want to make money. As a content creator with lots of followers, it is your duty to give them what will be beneficial. 

If you are promoting a product for a client, it is a good practice to let your audience know that it is a paid ad. If it is something you have not tried before, also do well to share that information with them. 

Remember, your audience is your asset on TikTok, losing them means going out of business, so always protect your asset over any monetary value. 


3. Get inspiration from other creators

I understand that coming up with content always may not be easy. This is where we all need some inspiration. As a content creator, you should be looking up to bigger content creators in your niche. These guys will be like your mentors. 

Don’t always neglect to look up to them and check out what they do to get inspiration and content ideas. Remember, it’s a content idea and not content copying. 

You can also check out what they are doing— in terms of making money with their account, brand deals, promoting T-shirts, and affiliate marketing, and try to put those same strategies into action.


4. Be consistent in your content

Consistency is what drives and engages your followers on TikTok. Before you start your TikTok account, ensure that you have plans to remain consistent in posting regularly. 

Also, don’t swap your natural content with sponsored content. Always ensure your audience is getting great content from you and not just ads or sponsored posts all over your page, — As this will put them off, and they will gradually lose interest in your page. And some of them may start unfollowing you. 


5. Don’t give up

Becoming successful and making money on TikTok is never an easy and rosy journey. Else, everyone would have been doing it and making money on TikTok. 

There are days when it may look like nothing is working, those are the days you need to push harder. If you fail to land a deal with one brand or influencer, move to the next. Hard work pays off—literally.


FAQs: How to make money on TikTok

Can I Make Money On TikTok Without Having A Huge Following?

Making money on TikTok is a dream come true for many of its users. However, most people believe that you need millions of followers to earn some cash through the platform. But what if I told you that it’s possible to make money without having a massive following? Yes, you read that right! You can still monetize your content and build your online presence even with fewer followers.

Firstly, one way to make money on TikTok is by partnering with brands or businesses in your niche. Smaller companies are always looking for influencers who have a loyal audience base, but they don’t require them to have millions of followers. So if you’re an expert in fashion, makeup, or food, reach out to local businesses and pitch your services as their brand ambassador.

Secondly, another method is live-streaming as discussed above. TikTok lets creators earn coins during their live streams when fans send them virtual gifts such as emojis or animations. These coins can then be converted into real currency and deposited into your account directly.

Lastly, consider investing time in creating quality content consistently. This means engaging videos that showcase your unique personality and talents. The more entertaining and captivating your videos are, the higher your chances of getting noticed by potential sponsors and advertisers.

In conclusion, while having numerous followers certainly helps in making money on TikTok; however, it’s not necessarily required. By collaborating with small businesses, hosting live streams, and creating top-notch content regularly, you can turn this social media app into a revenue-generating machine!


How Much Money Can I Realistically Make On TikTok?

Are you curious about how much money you can earn on TikTok? Well, the answer is not a straightforward one as it depends on several factors such as your niche, engagement rate, and follower count. However, with some effort and dedication, making money on TikTok is definitely possible.

Firstly, let’s talk about brand deals, which are one of the most common ways to monetize your TikTok account. Brands often collaborate with creators who have a significant following in their respective niches. The payment for these collaborations varies widely, depending on your followers’ count and reach. Generally speaking, influencers with 10k-50k followers can expect to receive $100-$500 per sponsored post, while those with over 1 million followers could make anywhere from $10,000-$50,000 per campaign.

Another way to make money on TikTok is through live-streaming, where viewers can send virtual gifts that convert into real cash for the creator. To start earning from live-streaming, you need to be at least 18 years old and have over 1,000 followers. Once you meet these requirements, you can go live and interact with your audience while they donate coins or stickers that can then be exchanged for real money.

In conclusion (just kidding), there are various other ways to monetize your TikTok account like selling merchandise or promoting affiliate links, but ultimately what matters most is creating quality content consistently that resonates with your audience. So if you’re passionate about something and ready to put in the work required to grow an engaged following – the sky’s the limit!


Are There Any Age Restrictions For Making Money On TikTok?

So, you want to make money on TikTok? Well, who doesn’t? If you’re a teenager or younger and think that making money on the platform is out of reach, then think again. While it’s true that most ‘Tiktokers’ are in their teens and twenties, there are no age restrictions when it comes to earning money from your content.

It’s ironic how many people believe that only teenagers can earn big bucks on this app when some of the top earners are middle-aged mothers. That being said, if you’re under 18 years old, though you can still create fantastic content and even go viral- but will only be able to monetize your audience once you turn 18. This protection ensures the safety of minors online while allowing them to express themselves creatively without putting pressure on them to monetize their channels before they’re ready.

But wait – what if you’re over 18 and have little-to-no experience with creating content? Not to worry; anyone can learn how to produce great videos with a bit of creativity and hard work. It doesn’t matter whether you’re young or old, male or female – all that matters is whether people like what they see. So instead of worrying about age-related barriers holding you back from becoming an influencer, focus on honing your craft and producing quality content that resonates with viewers across different demographics.

In conclusion, don’t let your age hold you back from making bank on TikTok. Whether you’re a teen looking for extra pocket money or a retiree hoping to supplement income streams during their golden years – everyone has equal opportunities here. Remember: good content knows no boundaries!



In conclusion, making money on TikTok requires a lot of hard work and creativity. You need to produce engaging content that resonates with your audience and build a loyal following who will share your videos across the app. Once you have established yourself as an influencer or creator, collaborating with brands is an excellent way to monetize your platform.

Interestingly, according to Influencer Marketing Hub, TikTok influencers can earn between $200 and $20,000 per sponsored post depending on their followers’ count and engagement rates. This figure demonstrates the potential for earning revenue through social media platforms like TikTok. As someone who has been using TikTok for a while now, I believe that if you are committed to producing high-quality content consistently, building a brand on this app can be both profitable and enjoyable.

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